Sales Rep Kit

Welcome to the Burton Medical Sales Rep Toolkit — your one-stop resource for everything you need to sell. Find product literature, watch demos, stay on top of upcoming marketing campaigns, and track our latest sales contest all in one place.

Track standings and incentives for current contests

 

Watch product videos and virtual Demos directly on this page or on YouTube

 

 

Stay up-to-date with Burton's LinkedIn posts and email campaigns.

 

 

Download Product Literature, Market Catalogs, and General Resources.

 

 

July 1 – December 31, 2026

Burton 2026 "Light It Up" Sales Challenge

Compete. Grow. Win. Throughout Q3 and Q4, Burton sales representatives and their organizations will compete in a team-based challenge focused on sales growth, customer engagement, and pipeline development.

🏆

Grand Prize

$5,000

At the conclusion of Q4, the team with the highest overall point total will earn a $5,000 team award and claim Burton's 2026 Light It Up Championship.

Bonus Achievement Award

$2,500

Any team that accumulates 1,700 points or more during the contest period earns a $2,500 team bonus.

📈 How Teams Earn Points

1
Point
For every $1,000 in sales revenue
10
Bonus Points
For every completed product demonstration
5
Bonus Points
For every quote valued at $50,000 or more

👥 Team Assignments

Team AIM

  • Stephen Sherman / Beveridge Med
  • Peter Sanda / Amplify
  • Chris / Larry Sheldon
  • Frank Krimowski / Karris Med
  • Shane Jobs

Team APEX

  • John / Melissa Macon
  • Andy Lehman
  • John Beck
  • Kathy Poupore / K2P Consulting
  • Carol Devine / MedEquip Solutions

Team NOVA

  • Bill Goad
  • Al Chick / NW Medical Partners
  • William Gosnell
  • Casey Sullivan
  • Tim Goar

🏁 Current Standings

FINISH · 1,700 PTS
🥈 AIM
108 pts
🥉 APEX
58 pts
🥇 NOVA
118 pts

Standings updated monthly. Finish line represents 1,700 points — the Bonus Achievement Award threshold.

Let the Competition Begin

Focus on growing revenue, creating opportunities, demonstrating Burton solutions, and supporting your teammates along the way.

Every point counts. Every opportunity matters.

Good luck to Team AIM, Team APEX, and Team NOVA—and may the brightest team win!

Videos & Virtual Demos:

All videos can be accessed below or on Burton's YouTube Channel

To schedule a virtual demo, please reach out to Nick Poulin

Virtual Demos Coming Soon!

We are currently in the process of filming virtual product demos to send to end-users.

Stay Tuned!

Content Calendar

Stay up to date with Burton's LinkedIn, Email Campaigns, and Tradeshow Schedule

MonthCampaign / TopicChannelStatus
JuneWHX MiamiLinkedIn PostLive
JuneWHX Miami Show PhotosLinkedIn PostLive
JuneHalogen to LED Upgrade CampaignEmailIn Progress
JulyMade in the USALinkedIn PostIn Progress
JulyMade in the USA Email CampaignEmailIn Progress
July4th of JulyLinkedIn PostIn Progress

Download Literature:

If you would like to order printed literature, please reach out to Jess Polino with your requested literature, quantity, and address.

Jpolino@burtonmedical.com

Surgical Lights:

Released: 12/15/25

Exam Lights:

Released: 11/25/25

Released: 6/20/24

Released: 6/20/24

Released: 6/20/24

Released: 12/15/25

Released: 4/22/25

Released: 6/20/24

Released: 3/17/26

Headlights:

Released: 6/20/24

Released: 6/20/24

Task Lights:

Released: 6/20/24

Released: 10/17/25

Released: 10/17/25

Magnifiers:

Released: 6/20/24

Released: 7/28/25

Released: 2/24/25

Released: 2/24/25

Cameras:

Released: 6/20/24

Markets:

Released: 2/16/26

Released: 3/9/26

Released: 11/27/24

Released: 8/15/25

General Resources:

Released: 4/14/25

Released: 2/2/26

Released: 10/30/24

Released: 6/20/24